Miniture | Brand identity by MELD Miniture | Brand identity by MELD

Miniture | Brand identity

Portfolio project
MELD
View completed work
Miniture designs premium, multifunctional furniture and play-tools that empower children to explore, imagine, and thrive, while blending beautifully into modern homes. We had the opportunity to design their brand identity and website - and we went all in with childlike wonder. Have a look! 🤹‍♀️
The brand was formerly called Toodles and with a smart name change from the founder and a brand identity designed around the form of the furnitures themselves, Miniture was born.
The brand was formerly called Toodles and with a smart name change from the founder and a brand identity designed around the form of the furnitures themselves, Miniture was born.
The mascot is designed from the custom logotype and is a fun spirit that helps children play better!

1 like · 22 views · Apr 15, 2025

Brand identity, mascots and an ecommerce website for Miniture. A furniture brand that is for children who play!

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