Incubez | Brand Identity
MELD
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Posted Oct 8, 2025
We crafted a dynamic brand identity for Incubez, a media hub for startup stories. Dive in and have a look at how we approached this brand!
Introducing INCUBEZ: Where startup stories get their stage.
As MELD, we crafted a dynamic brand identity reflecting Incubez’s vision:
the media hub for founder journeys, breakthrough ideas, and investor connections—giving innovation a space to be seen, shared, and celebrated.
Accessible across devices, Incubez brings premium startup content to the global entrepreneurial community, acting as a stage for innovation and inspiration.
The cube’s angled perspective conveys depth and dimensionality, reflecting the diverse stories found in the startup world.
The play button incorporated into the cube’s side instantly signals a media platform, connecting viewers to the idea of storytelling.
We prioritised
instant recognition and,
intuitive accessibility,
bringing entrepreneurs closer to the startup world with every tap.
Genuine journeys & impact.
Incubez curates real stories from founders, investors, and mentors, offering viewers an unfiltered look into the world of entrepreneurship.
Incubez color palette evokes energy, confidence, and modernity:
a vivid red,
deep charcoal,
and a clean white frame.
Every story with clarity and drive.
We selected hues that command attention and foster bold conversations.
The Incubez logo shines on large digital surfaces—signals of inspiration for anyone seeking the next big startup chapter.
The UI direction empowers discovery.
Incubez's homepage brings founders and their journeys to the forefront, inviting every visitor to explore, learn, and connect in a seamless digital environment.
From business cards to digital assets, Incubez's branding is built for professional credibility and creative spark.
Work Sans,
a typeface chosen for clarity and approachability, anchors the Incubez identity—reinforcing its community-first and information-rich ethos.
Incubez’s social posts elevate founder insights and the bold red hues energise each Incubez social media post, making stories unmissable in feed.
Making startup media visible in every city.
Incubez outdoor branding showcases authentic founder stories, bringing the excitement of innovation to the public eye.
The physical touch points—cards, signage, and business collateral—allow team members and partners to represent the brand’s innovative, media-centric culture with confidence.
The branding carries the promise of partnership and the future of startup storytelling.