Samuel Ayo Okunola

I studied how Coca-Cola builds emotional consistency across decades, and here’s what stood out:

• Red wasn’t random; it became a dominance strategy. • They sell emotion before product. • Visuals are localised for cultural connection. • The dynamic ribbon guides the eye with...

Project Title: Visual Identity & Social Media Design for a Fintech Brand

Project Description: Designed a scalable visual system for a fintech brand to improve product clarity, brand trust, and campaign consistency. The work focused on translating complex financial features into...

Project Description: Created strategic social media designs for Forcythe, a digital agency, to support brand positioning, product storytelling, and campaign communication. The visuals balance clarity and creativity, using strong layouts, mockups, and messaging to help the agency...

Project Title: Social Media Campaign Designs for a Real Estate Brand

Project Description: Designed campaign-driven social media visuals for a real estate brand to promote property offerings, pricing, and payment plans with clarity. The designs focus on strong visual hierarchy,...