Just wrapped a new branding project ⚡

DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.” The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.

We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.

Full case study is live 👀 Check it out

The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!

Pelagos is a premium underwater fine dining concept built around depth, silence, and controlled luxury.

The identity avoids literal marine symbolism and instead focuses on architectural calm, restrained typography, and a refined color system inspired by deep water tones and warm interior light.

The visual language reflects the restaurant’s atmosphere-immersive, quiet, and precise. From the serif typography to the muted mineral palette, every element supports the idea that dining here is not transactional, but experiential.

Pelagos positions itself as a destination, not just a restaurant. Depth is not decoration- it is a state.

Credits: Photography: Lummi Animation: Jitter Mockups: PixelBuddha

The Pelagos concept is stunning — avoiding obvious marine clichés and going with architectural calm is such a sophisticated choice. The color palette and restrained typography give it a genuinely premium feel. Would love to dine here!