JOTA Hockey Packaging Redesign for an Argentine BrandJOTA Hockey Packaging Redesign for an Argentine Brand
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JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.
Rafee 's avatar
That pink bottle with the big blue JOTA wordmark is great. Bold and playful.
Abbas's avatar
I like the colour palate🔥
Sahil 's avatar
amazing..
Kishan's avatar
The color blocking and packaging layout look so clean! Love the balance between sporty energy and modern minimalist aesthetics. Great execution, Lucia!
Shakil's avatar
Absolutely iconic!
Rahman's avatar
Wow project
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