About Hai Bui | Contra Hai Bui
Hai Bui

Hai Bui

DTC Founder & Ex-Amazon Eng — Shopify, CRO, AI Automation

Ready for work

Hai is ready for their next project!

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Meet Hai

Your store should be making you money — not eating your evenings with tech problems.

I help e-commerce & DTC brands:

• Turn more visitors into buyers — CRO backed by analytics, not guesswork (I built a conversion-incentive system at Convoy that lifted new-customer conversion 50%)

• Ship Shopify builds and custom features fast — without breaking what already works

• Get hours back every week with an AI personal assistant that handles ops, triage, and reporting — the same system that runs my own brand every day

• Make confident technical decisions — a $75 strategy call on what to build next, what to skip, and what it should cost

Why me? I'm not an engineer guessing at e-commerce — I founded and run Kỳ Lân Athletics, a Shopify activewear brand that reached $17K/month, so I've sat in your seat: the ad-spend calls, the conversion drops, the ops chaos. Before that: 8 years as a senior engineer at Amazon and Convoy.

Senior-level engineering plus founder-level business judgment. Book an intro call and let's find your highest-leverage next move.


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