Mufaddal Aurangabadi

There's a coffee bean hiding in this logo ☕

Hot Brews needed a mark that says coffee without drawing another cup, so I built it from the bean itself: the bean → H for Hot → punch it through → echo the curve → B for Brews.

H + B + bean = one mark. Then it grew into the full café...

ARK Simplify · Brand identity & motion A ship's wheel, a sunrise and an arch, folded into one mark for a construction estimating & bookkeeping firm. The wheel: they steer every project. The rays: clarity in every number. The arch: structure you can build on. Mark, colour,...

NewFab Constructions: the logo, built one floor at a time. THE IDEA N + F + levels. The letter N for New, the letter F for Fab, and stacked slabs for the way every building actually rises: one floor at a time. THE PROCESS → Started with a bold N → Drew it like a steel section...

NewFab Constructions. A full rebrand, from skyline to slab.

THE PROBLEM

NewFab is a Mumbai based firm doing construction, restoration and structural work. Their logo was two towers, a skyline and a slanted red-and-blue wordmark. The same idea half the builders in India already use.