NewFab Constructions: the logo, built one floor at a time. THE IDEA N + F + levels. The letter N for New, the letter F for Fab, and stacked slabs for the way every building actually rises: one floor at a time. THE PROCESS → Started with a bold N → Drew it like a steel section on an isometric grid, every edge at 26.6° → Split it into two floors → Cut the faces to give it depth → Tested it from signage down to 40px THE RESULT A mark that reads as a name, a structure and a construction sequence, in red for the site and navy for trust. Building something new, or rebranding a company that's outgrown its old logo? I'm one DM away.