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ARK Simplify · Brand identity & motion
A ship's wheel, a sunrise and an arch, folded into one mark for a construction estimating & bookkeeping firm.
The wheel: they steer every project.
The rays: clarity in every number.
The arch: structure you can build on.
Mark, colour, signage, site wear, stationery and the live website, all in 17 seconds.
Which did you see first, the wheel or the arch?
The network for creativity
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Rofella - Brand Expressions
The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?
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Clean and smooth, love it
Great stuff! Would love to know what the brief looked like. You clearly took it somewhere special.