NewFab Constructions Rebrand: A Structural Identity SystemNewFab Constructions Rebrand: A Structural Identity System
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Mufaddal's avatar
Mufaddal Aurangabadi
• Oct 14
NewFab Constructions. A full rebrand, from skyline to slab.
THE PROBLEM
NewFab is a Mumbai based firm doing construction, restoration and structural work. Their logo was two towers, a skyline and a slanted red-and-blue wordmark. The same idea half the builders in India already use.
WHY IT HURT
A skyline says "we sell apartments". NewFab doesn't. They fix, restore and strengthen buildings. So the brand was pitching the wrong job, looked interchangeable next to every other contractor, and its thin stripes blurred at small sizes.
THE SOLUTION
I stopped drawing buildings and drew what holds them up.
Letter N + letter F + stacked floor slabs → one mark.
Isometric, so it reads as something poured, not illustrated.
A wide, flat wordmark, because a structural firm should look steady.
Signal red and deep navy that hold up on concrete, steel and screens.
THE RESULT
One identity system that works everywhere NewFab shows up. Site signage, a banner hanging off a gantry crane, the website, business cards. Even in a single flat colour.
Swipe through 👇 before/after, the concept, then the brand in use.
Brand DesignLogo DesignBrand Strategy
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