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There's a coffee bean hiding in this logo ☕
Hot Brews needed a mark that says coffee without drawing another cup, so I built it from the bean itself: the bean → H for Hot → punch it through → echo the curve → B for Brews.
H + B + bean = one mark. Then it grew into the full café system: roundel, pattern, palette, signage, cups, aprons and packaging.
Did you spot it before the reveal?
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CANTIN | You know our coffee. Meet the neighbors.
I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.
How the neighbors were made, in 30 seconds.
What if coffee packaging had a personality? 🐾
I designed Moku’s whole world, from bags and cold brew cans to drip packs and cups, around a cat who’s always having a better day than you.
See the full project and let me know what you think!
Woow Jerin that's stunning🔥🔥
The colors was so vibrant that's unbelievable
Rofella - Brand Expressions
The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?