Mohamed Sharaf

I studied 10+ leading ecommerce checkouts. They don’t all look the same but the best ones share a few important principles.

Checkout is where money is won or lost. One unexpected fee. One unnecessary field. One confusing error. And the customer can be gone.

Here are 9 patterns I...

When brainstorming with AI, one of the biggest problems is that the conversation can become too abstract.

You ask for ideas → AI generates ideas → you pick one → start designing.

But there’s a missing step “Visual research”

Before asking AI to generate solutions, give it context...

A friend of mine kept applying and hearing nothing back. So I built him a website. A real one, custom domain, his work, his story, his way. Within weeks, he was getting noticed. Businesses started reaching out. Real conversations. Nothing about his skill changed. Only where...

AI can research. It can’t pick the direction. AI can design. It can’t tell you which outcome is the right one. AI can produce. It can’t validate that’s still your taste. The model isn’t the weak link. The brief is. Every gap you leave, AI fills with an assumption. And it will...