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I used to give wrong advice. When someone told me they wanted to move from e-commerce to fintech, I'd say: build a fintech project yourself, put it in your portfolio, use it to show your process.
I was wrong. A case study is never just your thinking. It's the product of everything around it and none of that exists in a self-made project.
→ Every company has its own policy
→ Every business has different rules and conditions
→ Maybe the decision came down to investment
→ Maybe it wasn't the right time
→ Maybe the PM believed the MVP had to ship exactly that way
You can look at a shipped screen and think "I'd have solved it better." But you weren't in the middle of the war.
So a fake fintech project proves almost nothing. It's a solution with no constraints behind it.
What actually transfers between industries isn't the domain. It's the thinking. If you're switching sectors, your portfolio should show:
1️⃣ How you think through a problem
2️⃣ How you handled real challenges and constraints
3️⃣ How you communicated and moved people
That's the core of UX. Not the industry logo at the top of the case study. Highlight that, and it becomes your advantage.
Wish you all the best.
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I chose this project because I believe learning becomes more powerful when information is presented through a combination of visuals, voice, and storytelling. I also want to explore how Descript and AI tools can transform a simple idea into a complete piece of content from concept to final video.
What does AI get wrong when you hand it a real brief?
I gave Kittl's agentic AI a brief we'd already shipped at Formeta, retail packaging for Ella by Ellaya Health, an at-home device for a common pelvic health condition, sold over the counter in Indian pharmacies. Plain language, no steering.
Pass one: four directions, three of them straight to the wellness reflex, lotus marks and sunrise gradients. All four were front faces attached to no box.
Pass two, with panel requirements and regulatory copy, came back with a real dieline. Glue flaps, directions for use, batch and expiry fields. Structurally a genuine leap.
It was also the wrong product. Invented a manufacturing licence number, added a CE mark to something sold only in India, moved the client to a different city.
On direction, Kittl is legitimately useful and I'd use it again. But healthcare packaging is a compliance problem wearing a design problem's clothes, and the model has no way to know it doesn't know that.
Vague brief gets you pretty. Precise brief gets you PLAUSIBLE. Plausible is the more dangerous one, because a founder without a designer might send it to print.
Last slide is the box we built.
Where do you let AI take the first swing, and where do you refuse?
It was super fun to experiment using Kittl with @Ansh Jamdagni 🫶