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The new iPhone Duo might change how we think about responsive design. For years, most UX designers have thought about:
→ Mobile
→ Tablet
→ Desktop
Now we need to start thinking about:
→ Closed
→ Open
→ Landscape
→ Split view
→ Different content densities
And that changes how we design.
Here are 5 things UX designers should start doing:
1️⃣ Stop designing only for breakpoints. Think about how the experience behaves when the available space changes.
2️⃣ Design components that adapt. A product card doesn’t always need to look the same.
3️⃣ Rethink navigation. Bottom navigation worked extremely well for phones. But with larger and foldable layouts, side navigation and contextual controls become more relevant.
4️⃣ Design information hierarchy, not just layouts.
When you have more space, don’t simply make everything bigger.
Ask:
“What additional information becomes useful here?”
5️⃣ Prototype behavior, not just screens.
Your prototype should communicate what happens when the device opens, closes, rotates or gives the user more space.
The biggest lesson?
Responsive design is becoming adaptive experience design.
Basically “design an experience that makes sense in every state”
And I think this is where UX designers need to level up by asking “How should my product behave when the context changes?”
That’s the real future of responsive UX.
This is my opinion, do you agree?
Mapping the product across closed, open, landscape, and split-view states makes the responsive model feel much more honest than a simple device checklist. The density shifts are where the real design challenge lives.
Also it shift from responsive to context
Our UI design is changing
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Kogy — AI Companion Toy / UI/UX Design
Designed the landing page for Kogy — a plush, keychain-sized AI companion that learns, plays, and keeps you company throughout the day.
The tricky part with products like this: lean too techy and you lose the cuteness, lean too cute and it stops feeling like a real smart device. So instead of the usual soft-pastel illustration route, I let real hero-scale photography of the plush character carry the whole page — its actual texture, its little smile, its scale as a keychain — wrapped in bold, high-contrast orange and oversized type.
A small character-selector strip (Lumi, Mochi, Poppy) hints at collectibility, and a live scrolling stat ticker at the bottom (questions answered, active companions) keeps it grounded as a real AI device, not just a toy.
Genuinely one of the more fun briefs I've worked on.
The live stat ticker (questions answered, active companions) is what sells the AI-device framing here, not the photography — a plush toy with a counter reads as a running system, not a static product shot.
Day 8/30 of designing one hero section every day.
Today: Cerro, a single-origin coffee brand. And after three days of building reveal mechanics, this one has almost no interaction at all.
→ The photograph is the design. An overhead shot of a picker at work, dark glossy foliage, red cherries. My only job was to not get in its way.
→ The light does the layout for me. The image funnels attention to the center, so the type sits in the shadowed edges where it doesn't compete. No scrims, no overlays needed.
→ The only motion is an entrance: the wordmark alone on empty plants, then the picker fades in.
Credits: Arbi Khan for the template
Image: Google Nano Banana
Built in Framer
8 down, 22 to go.
A new hero section every day for 30 days is a brutal pace. Eight days in, is it getting harder to avoid repeating yourself, or is the constraint actually making ideas come faster?
pretty simple and clean, looks good