Mohamed Sharaf

I’ve noticed something when using AI for ideation: You can get 10 polished ideas in seconds… and sometimes they’re all the same idea wearing different hats. The same problem happens with research. Ask AI: “What are our users’ biggest pain points?” You’ll get 20 answers in...

I studied 10+ leading ecommerce checkouts. They don’t all look the same but the best ones share a few important principles.

Checkout is where money is won or lost. One unexpected fee. One unnecessary field. One confusing error. And the customer can be gone.

Here are 9 patterns I...

A designer showed me a screen last week that was genuinely beautiful. Spacing, type and motion. Then I asked who it was for, and what problem it solved. He didn’t say anything “Just Silence” That’s the whole shift, right there. AI didn’t make UI unimportant. It made generic...

When brainstorming with AI, one of the biggest problems is that the conversation can become too abstract.

You ask for ideas → AI generates ideas → you pick one → start designing.

But there’s a missing step “Visual research”

Before asking AI to generate solutions, give it context...