Xterna - Identity Concept Exploration
Industry: Technology & Digital Infrastructure
Just a casual design exploration using some unselected logo drafts. The concept behind Xterna revolves around the idea of a digital highway plugging software into a fast global network and externalizing it.
The layout focuses on an abstract geometric mark broken down into three pillars:
X: The structural intersection of code and networks.
C: An open loop representing global sharing and distribution.
A: An upward peak for scaling to the top.
An exercise in clean typography, grid alignment, and high-contrast digital layouts.
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Random work exploration of the number 23. (part2 and last)
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Random work exploration of the number 23. (part1)
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Random exploration or the letter R and creating some visual elements around it
Sharing my concept submission for the Africa Prosperity Network (APN) "Make Africa Borderless Now" logo challenge. It was a great exercise in translating complex continental goals into a singular, scalable mark.
Congratulations to the winner and to the APN for launching such a historic movement for the continent. 🫡
Since I can still play with the concept now 🤭 , I’ll be sharing a full case study soon. This is just how I felt the movement might have looked if this direction had been selected.
Transforming 'rejected' ideas into luxury brands. ✨
This project started as a sketch that wasn't validated by a client, but I knew it had potential. I used the standard Adobe suite for the branding and jumped into Figma to build out the web presence while learning UX/UI.
Hard lesson learned: Always keep a backup! I lost the source files on a dead drive, so these are actually screenshots from my own IG feed. It's a reminder that no work is ever truly wasted if you can find a way to repurpose it.