Grit Academy - Branding
Mirindra Rakotovao
How about
Grit Academy is a fictional University created as a branding exercices and exam. Its aim is to help young talented Malagasy people, and form professional athletes, giving a bright future and become the number one athlets provider for all Madagascar National team in different sports. Also the university won't only focus on sports but include a full education department to help students togeta degree in different field.
Challenges
Creating a visual identity that stands out including a correlation between EDUCATION and SPORTS
Approach
The concept is based on mixing both education and sports - we looked at how can we incorporate that feeling into a logo and also an identity that can answer the clients problems.
We found a loop hole and an hidden meaning in the name itself represented in the construction image
We deconstruct the logo to represetn each part for the education and the sports
A subtle color palette to show that the university is trustworthy in the blue color and added some secondary to make i alive
Applications
Social Media Template
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Posted Apr 23, 2025
Grit Academy is a fictional branding for an university founded to assist outstanding young Malagasy Athlete.
