National Conservation is a brand that aim to Conserve and protect wild animals and plants in their habitats for the benefit of teh Earth and Malagasy people. They are fully dedicated to the environment, passionate with strong sense of responsibility and respect for nature.

National Conservation est un marqueur qui a pour objectif de préserver et de protéger la faune et la flore dans leurs habitats pour le bien de la planète et de la population de Madagascar. Ils sont totalement engagés et passionnés par l'environnement et ont un sens aigu des responsabilités et du respect de la nature.

The creative thinking behinde the logo is how can we represent environment protection - easy to remember and versatile - During the brainstorming we didn't look far as we take inspiration form the Conservation International and use similar elements.

A little tweak to show Madagascar's nature in the use of RAVINALA a species of tropical plants in the Strelitziaceae family, native and endemic to Madagascar. The use of the globe and circle to represent the earth and also the idea of preservation.