National Conservation | Logo Design and Applications
Mirindra Rakotovao
About
English
National Conservation is a brand that aim to Conserve and protect wild animals and plants in their habitats for the benefit of teh Earth and Malagasy people. They are fully dedicated to the environment, passionate with strong sense of responsibility and respect for nature.
French
National Conservation est un marqueur qui a pour objectif de préserver et de protéger la faune et la flore dans leurs habitats pour le bien de la planète et de la population de Madagascar. Ils sont totalement engagés et passionnés par l'environnement et ont un sens aigu des responsabilités et du respect de la nature.
Poster sample
Concept
The creative thinking behinde the logo is how can we represent environment protection - easy to remember and versatile - During the brainstorming we didn't look far as we take inspiration form the Conservation International and use similar elements.
A little tweak to show Madagascar's nature in the use of RAVINALA a species of tropical plants in the Strelitziaceae family, native and endemic to Madagascar. The use of the globe and circle to represent the earth and also the idea of preservation.
Logo grid and construction
Earthy tone of color palette - showing the forest and greenery of the land
A typefece bold enough to impose and provide a feeling of protection
A sample on how to use the symbole on a large scale poster
Little fun and a good way to drink a cup of coffee
Stationary on how the logo will behave on different type of medium form business card to pins
Large scale poster on how to use it
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Posted Apr 23, 2025
Branding for an Environmental NGO. The challenge was to play with shapes and use Malagasy elements, here I used the Ravinala.
