Brand Identity Development for Ndao Hisotro Kafé

Mirindra

Mirindra Rakotovao

BRAND AIM

To create a welcoming space where Madagascar’s creative minds can gather, exchange ideas, and build meaningful connections through open, thoughtful conversation.
Values of the Ndao Hisotro Kafé event
Values of the Ndao Hisotro Kafé event

GOALS & MISSION

Ndao Hisotro Kafé exists to nurture open, honest dialogue among Madagascar’s creatives offering a space that blends the warmth of a café with the depth of community-driven discussion. Through this, we aim to explore relevant themes, share experiences, and strengthen connections across disciplines. Our mission is to foster a resilient creative ecosystem built on collaboration, mutual support, and long-term inspiration where ideas flow freely, partnerships form naturally, and every voice finds space to be heard.
Picture credit : Mirindra Rakotovao
Picture credit : Mirindra Rakotovao

WHY DOES THE BRAND EXIST ?

In Madagascar, creative work often exists in silos lacking both exposure and community. Ndao Hisotro Kafé was created to bridge that gap. It serves as a dynamic gathering space where local artists, designers, and thinkers can discuss the realities of their creative lives and build something greater together.

WHAT FUTURE DOES IT HELP CREATE ?

The brand imagines a future where Malagasy creatives aren’t isolated, but interconnected. Through regular meetups, thematic conversations, and shared experience, Ndao Hisotro Kafé aims to lay the groundwork for a sustainable, self-aware creative ecosystem one that thrives on collaboration, support, and radical honesty.

WHAT VALUES GUIDE THE BRAND ?

Ndao Hisotro Kafé is guided by openness, where every voice matters, and community, where growth comes through care and connection. We believe in empowerment through shared knowledge, and in cultural relevance grounding every conversation in the real creative context of Madagascar.
Picture credit : NHK - Mialy Razafintsalama
Picture credit : NHK - Mialy Razafintsalama

COLOR PALETTE

Built around a clean, timeless trio: black, white, and grey. This neutral foundation ensures clarity and adaptability across all platforms, letting the content and the people behind it speak first.
To support creative versatility, the secondary palette draws freely from the full color spectrum. This flexible approach allows each asset to adapt to specific themes, venues, or collaborations while maintaining a strong, recognizable core.
Whether used to match a café’s interior or highlight a guest’s personality, color becomes a responsive tool, not a rigid rule echoing the open, evolving nature of the conversations themselves.

SYMBOLE

Built around a conversational rhythm: rounded, approachable that echoes the warmth of dialogue and community. The icon features two overlapping dialogue bubbles geometric in form, symbolizing open exchange and shared knowledge.
Their combination subtly shapes the silhouette of a coffee cup, evoking the informal, familiar setting where such conversations naturally unfold.
Whether reminiscent of a café mug or a red party cup, the form is versatile and culturally resonant, capturing the essence of NHK: a grounded yet dynamic space for creative connection.
Logo made of the red cup party and talking bubbles - symbolize sipping coffee, sharing and connecting
Logo made of the red cup party and talking bubbles - symbolize sipping coffee, sharing and connecting
NHK Flyers - A mug for a a hot black coffee obviously
NHK Flyers - A mug for a a hot black coffee obviously
In case we don't know you, we give you an ID we will introduce ourself later no worries
In case we don't know you, we give you an ID we will introduce ourself later no worries
Sociall media post - Mostly for instagram and facebook
Sociall media post - Mostly for instagram and facebook

CREDITS

Logo & Branding Design : Mirindra Rakotovao
Project Lead : Mialy Razafintsalama
Photo credits : Mirindra Rakotovao - NHK - Mialy Razafintsalama
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Posted Sep 4, 2025

Ndao Hisotro Kafé, an event built around the simple act of sharing coffee, turning it into a platform and event for conversations, connections, and community.