Brand Identity for Skiners Tattoo Studio
Mirindra Rakotovao
About the project
Skiners is a modern tattoo studio built for creatives, rebels, and storytellers. This branding project captures the studio’s mission: making tattooing more accessible, expressive, and meaningful.
At the core is a custom gothic wordmark, inspired by tattoo culture and blackletter forms. It merges edge with elegance—evoking ink, identity, and bold self-expression. The visual identity reflects Skiners' values: creativity, authenticity, and provocation, with a professional yet daring tone.
This brand identity challenges the stereotypes of tattoo studios, offering a fresh, inclusive vision where everyone’s story deserves to be seen—and inked.
Tattoos aren't just art, they are voices and Skiners is where it gets loud.
Billboard sample
Target Audience
Skiners is for the bold. For those who see skin as canvas and tattoos as storytelling.
We welcome everyone—but we speak directly to young adults (18–35), creatives, rebels, and true tattoo lovers. Whether you're a musician, writer, artist, or just someone who doesn’t follow the script, Skiners is your space.
We’re designing not just a visual system, but a whole environment where tattooing feels open, welcoming, and deeply personal.
the wordmark and the symbol
We’re here to celebrate creativity, authenticity, and self-expression. To us, tattoos are more than symbols—they’re stories etched into skin, a reflection of passions, identity, and personal truth.
Project born out of a desire to challenge the conventional image of tattoo studios. By building a bold and inclusive brand identity for Skiners, we’re creating a space where people feel free to share their story—in ink, and in their own voice.
Poster ideas and the use of the logo and pattern.
Brand Substance
Mission
To make tattooing more than accessible—to make it personal. We give every person the platform to express who they are, unapologetically, through art that lives on skin.
Impact
We're here to break the mold. Skiners challenges old-school stereotypes around tattoos and identity. The result? A space where self-expression is celebrated, stories are shared, and bold souls feel seen.
Values
Creativity – Every tattoo starts with an idea. We turn yours into something unforgettable.
Authenticity – No copy-paste ink. Your story is yours alone—your tattoo should be too.
Boldness – We don’t play it safe. Tattoos are made to turn heads and spark thought.
Professionalism – Ink is forever. We treat it that way—with care, precision, and respect.
Divers assets and goodies to make the brand alive
Stationery where professinalism meet creativity
Ambition
Not just a simple tattoo studio but a movement. Skiners is redefining what tattoos mean less trend, more truth. Our ambition? To become the go-to studio where tattoos reflect identity, purpose, and personality.
Tone of Voice
Confident. Raw. Real. We speak with clarity and couragenever sugarcoated, always respectful. Professionalism meets personality, with a wink of humor when it fits. We take our craft seriously. But we don’t take ourselves too seriously.
Social media templaces - Minimalist and easy to remember
Landing page
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Posted May 17, 2025
Modern tattoo studio built for creatives, rebels, and storytellers. Making tattooing more accessible, expressive, and meaningful.
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