Milan Georgijevic

Every builder has a graveyard. This month mine got a new grave.

Index Health Monitor was an SEO tool with 59 passing tests. Then I found out publishing it needed a paid plan, and it quietly died on my laptop. Most side projects go that way: they don't fail, they fade.

Side Project...

Google's Open Knowledge Format (OKF): useful, but not the AEO shortcut it's being sold as

A lot of SEO posts this month say OKF is the new way to get cited by AI. I read the spec and Google's announcement, and that claim doesn't hold up yet.

What OKF actually is An open spec from...

"Discovered" vs "Crawled – currently not indexed" need opposite fixes

Two Search Console statuses get mixed up all the time, and treating one like the other wastes weeks.

Discovered – currently not indexed. Google knows the URL but hasn't fetched it yet. Nothing has judged your...

Lantern Sale: a frosted-glass Halloween promo template 🎃

Lantern Sale is a Halloween promo for anyone running a seasonal offer: SaaS plans, coffee shops, online stores. A jack-o'-lantern lights up behind a frosted glass card while the deal, promo code and button build in, in an...