Michael Gould

Meet Michael

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I build and fix the workflows that sit between your forms, CRMs, spreadsheets, and team notifications. If a lead comes in and nobody gets pinged, a CRM import is full of duplicates, or your KPI numbers live in six different tabs, that's the kind of problem I solve.

My toolkit: Zapier, Make, n8n, HubSpot, Airtable, Google Sheets, and Excel. I work across the stack, connecting intake forms to CRMs, routing leads to the right owner, cleaning messy data before it hits production, and building dashboards that actually get used.

What I offer on Contra:

- Lead handoff rescue: audit your current form-to-CRM-to-notification path, find where things break, and rebuild it with proper routing and alerts.
- CRM import review: clean, deduplicate, and validate your data before migration so nothing lands in the wrong field.
- KPI dashboard rebuilds: consolidate scattered metrics into one clear Excel or Google Sheets dashboard your team checks every week.
- Workflow SOP and process documentation: map your current process, write the step-by-step docs, and hand off something your team can actually follow.

I'm based in Lorton, VA. I scope tightly, communicate clearly, and deliver working systems you can test before I hand them off.