About Meredith Counts | Contra Meredith Counts
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Meredith Counts

Creative Director | Brand Strategist | Founder, True North

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Meet Meredith


Meredith founded True North Branding & Creative in 2016 with a mission to bring strategic thinking to smaller businesses. With fifteen years of experience in research-led positioning and architectural visual systems, she has helped brands find their direction and define what matters. She believes in building with purpose and leaving clients with a system their team can hold on their own.


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