A project I worked on a while ago: Striv
At the time, I was exploring how to make a technology-focused brand feel more dynamic through its digital experience.
The project combined a dark visual system, blue gradients, bold typography, and interactions to create a website that...
another clip from my new youtube video! 🎥
(link: https://youtu.be/XVF-oEVG0jM)
among other stages, i go pretty deep into the logo design process ✍️🗒️
a logo is never just about making something that looks good.
the thinking, positioning, and strategy behind it are what give the...
a little clip from my latest youtube video 🪴💻
(link: https://youtu.be/XVF-oEVG0jM)
i’m breaking down the FULL process behind Vault®, from the initial strategy and branding all the way to the website.
basically, what actually goes into building a brand from scratch instead of just showing the final visuals
my second youtube video is live! 🎥
this time, i’m taking you through the full process of building Vault®, a fintech brand i created from scratch.
from the brief → strategy → logo → visual identity → website → and even how i shared the brand on social media.
basically, the whole...
a longevity health membership asked me for the first ten seconds of their site. two opinionated directions, not four safe ones.
A · the instrument: https://onetwenty-direction-a.framer.website/
opens with how it works, shown through real product interface. the clearest version...
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