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a little clip from my latest youtube video 🪴💻
(link: https://youtu.be/XVF-oEVG0jM)
i’m breaking down the FULL process behind Vault®, from the initial strategy and branding all the way to the website.
basically, what actually goes into building a brand from scratch instead of just showing the final visuals
🔥
:)
Showing the strategy and branding groundwork instead of just the final visuals is the part most case study content skips entirely. What's the piece of that process people are usually most surprised by once they watch it end to end?
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Hot take: hair growth products don't have to look like medicine to work like it.
Most brands in this category go clinical white and blue, it reads safe, but it also reads like something you'd hide in a drawer, not something you'd want visible on your sink. For Maneup Labs, I went almost fully black instead.
That was a real risk. In a category this saturated with sterile, pharmacy-white packaging, going dark could just as easily read cold, or get lost next to competitors leaning into "clean = trustworthy." But it did the opposite: next to every clinical-looking bottle on the shelf, black reads premium, not medicinal, closer to what you'd expect from a grooming or fragrance brand than a hair-loss aisle.
That's the audience shift the whole rebrand was built around, not the guy who wants to feel like he's medicating something, but the guy who wants a product that looks like it belongs on his counter.
Would a bottle like this make it out of your bathroom cabinet and onto your sink?
• Sep 21
Looks amazing! 💙
Clean work !
Which WANDER logo would you choose?
A travel brand doesn’t just need a logo —
it needs a visual identity that makes you want to explore.Â
So I explored 2 different directions for the same brand
Bold & Minimal
Vote in the poll.Â
And Tell me what made you choose it in the comments.Â
#LogoDesign #BrandIdentity #GraphicDesign #LogoInspiration #VisualIdentity
11 voted
92%
1 voted
8%
12 votes
Closed
Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
