Built with Framer
Striv — Agency Branding and Website Design
Max Iriani
Live Site: https://strivai.framer.website
Striv — Building a premium digital presence for a next-generation AI agency
A complete brand identity and website experience designed to help AI companies communicate value, build trust, and convert visitors into clients.
Role: Brand Designer, Web Designer & Framer Developer
Services
Brand Strategy
Logo Design
Visual Identity
Website Design
Interaction Design
Framer Development
01 — The Challenge
Helping AI companies stand out in a rapidly evolving market.
Artificial intelligence is transforming the way businesses operate, but as the industry grows, many AI agencies face a similar challenge: communicating their value beyond the technology itself.
Many websites focus heavily on features, tools, and technical capabilities, but fail to answer the questions that matter most to potential clients:
→ Why should I trust this company?
→ What makes them different?
→ Why are they the right partner for my business?
The goal was to create a brand and digital experience that positions an AI agency as a premium strategic partner — not just another technology provider.
02 — Brand Strategy
Building a brand around innovation, trust, and transformation.
Before designing the website, the focus was defining how Striv should be perceived.
The brand needed to balance two important ideas:
1. Advanced technology: Representing innovation, automation, and the future of business.
2. Human confidence : Creating trust and making complex solutions feel understandable. The strategic direction was built around four key attributes:
→ Innovative: A brand that represents the future of AI-powered solutions.
→ Premium: A positioning that reflects expertise and high-value services.
→ Trustworthy: A digital presence that gives businesses confidence before starting a conversation.
→ Clear: A system that transforms complex technology into simple and understandable communication.
03 — Visual Identity
Creating a visual language for modern AI businesses.
The identity was designed around the idea that technology companies should feel advanced without becoming distant or difficult to understand.
The visual system combines a dark, immersive environment with high-contrast typography and subtle futuristic elements to create a premium yet approachable experience.
Dark-first design system
The entire brand experience is built around a dark foundation using #0A0A0A as the primary background color.
This decision was intentional.
The dark environment creates:
A premium perception
A sense of technological sophistication
Strong visual focus
A more immersive digital experience
Instead of competing with the content, the dark interface allows typography, visuals, and interactions to become the main focus.
Typography
Typography plays a central role in communicating Striv's personality.
Outfit was selected as the primary typeface because of its balance between:
Modern geometric structure
Digital personality
Strong readability
Human approachability
The combination of white typography against the dark environment creates a clear and confident visual hierarchy.
Color Language
The color system intentionally remains minimal.
The foundation is built around:
Deep black backgrounds
Pure white typography
Blue gradient accents
The blue gradients introduce energy and depth into the experience, representing:
Intelligence
Innovation
Digital transformation
Rather than using color as decoration, gradients were used strategically to highlight important moments and create visual focus.
04 — Translating the Brand Into a Digital Experience
Designing a website that feels like a real agency, not a template.
The objective was not simply to create an attractive website.
The challenge was creating a digital experience that feels like a complete agency brand — one capable of attracting real clients and communicating value immediately.
Every design decision was made to reinforce the same perception established by the identity:
Innovative. Premium. Trustworthy.
05 — Website Strategy
Designing around the client's decision-making journey.
A successful agency website needs to guide visitors from curiosity to confidence.
The structure was designed around a simple journey:
Discover
Create a strong first impression through positioning, visuals, and messaging.
Understand
Clearly communicate services, capabilities, and business value.
Trust
Use social proof, testimonials, and strategic content to reduce uncertainty.
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Guide visitors toward taking action through clear CTAs.
The website architecture was built around this flow:
Hero section→ Services→ Benefits→ Process→ Pricing→ Testimonials→ FAQs→ CTA
Plus: About Page and Contact Page.
Each section has a specific purpose within the user's journey.
06 — Visual Experience & Interactions
Adding depth without distracting from the message.
Modern technology brands often rely heavily on effects, but excessive animation can reduce clarity.
For Striv, interactions were designed with intention.
Subtle motion, hover states, gradients, and 3D elements were used to:
Create depth
Improve engagement
Reinforce the premium perception
Guide attention through the interface
Every interaction supports the brand rather than competing with it.
07 — Final Outcome
A complete brand and digital experience for the future of AI businesses
Striv explores how a modern AI agency can build credibility through every digital touchpoint — from brand identity to website experience.
The result is not just a website, but a strategic system designed to help a technology companie communicate their value, establish trust, and create a stronger market presence.
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Posted Jul 9, 2026
Developed brand identity and website for AI agency to enhance market presence.
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Timeline
May 29, 2026 - Jun 19, 2026
