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Taste Test
a longevity health membership asked me for the first ten seconds of their site. two opinionated directions, not four safe ones.
A · the instrument: https://onetwenty-direction-a.framer.website/
opens with how it works, shown through real product interface. the clearest version of what the category already does.
risk: one more health dashboard.
B · the publication: https://onetwenty-direction-b.framer.website/
opens with the reader's doubt, then explains. a big serif headline, one photo, a section that plays the idea out as you scroll.
risk: drifting into wellness.
the copy is nearly identical in both, on purpose. so the question isn't which one looks better:
which one would make you trust a health company with your blood and your data?
vote, and tell me why below.
22 votes
Ends in 1d
B is outstanding
The instrument direction feels especially strong—the product UI makes the value legible before the motion has to do any work. Nice restraint in giving the two concepts such different narrative jobs.
the instrument
I like the publication
A for me
Thr publication nails it
Two strong opinions beats four watered down options every time. Did the client end up torn between A and B, or was there an obvious winner once they saw both side by side?
Voted A. With blood and data on the line I'd rather see the actual product working than be persuaded by a doubt-then-explain narrative.
B for trust. A tells me what it does, B makes me feel like someone actually thought about why I might hesitate before handing over my health data.
B look similar to this https://templatoria.com/templates/clearpath
templatoria.com
ClearPath — Framer Template for Therapists and Coaches
ClearPath is a warm Framer template for therapists, coaches, and personal growth professionals. Built for services, client stories, journals, and booking-focused websites.
the orange and blue title pops
B has more character and the headline looks much more prominent!
A for me
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