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Taste Test
Exploring two visual directions for Eunoia, a mental health & psychiatry brand.
Direction 01 - Warm peach, orange and soft pink tones for a calm, human and comforting feel.
Direction 02 - Lime and periwinkle tones for a fresher, more optimistic and contemporary expression.
Same brand system. Different emotional energy.
39 votes
Ends in 22h
The green and purple direction is working best here.
direction 2
That's impactful, love to see fresh styles
Direction 02 really stands out!
I am leaning towards Direction1...It's a pleasant one!!
Direction 01
I’d go with Direction 02. The color combination feels fresh without losing the warmth of the brand
Both of them are great and has nice visuals but I choose Direction 02 because it feels more stunning by it's color palettes nice job 🎉🎉
Tho 2 pops more but for your niche I think its very important to keep it warm and comforting
Amazing work👏🔥🔥
Both directions look thoughtful, but the warm peach/orange palette feels especially inviting and human. Great exploration of emotional branding! 👏✨
I'd go with direction 2.
Direction 01 creates immediate emotional safety, which is critical for traditional psychiatry. However, Direction 02 feels far more modern and accessible for a digital first audience it shifts the narrative from clinical recovery to proactive wellness!
Voted Direction 02
Direction 2 color theme looks unique
Both directions feel thoughtfully considered, especially the way the palette shifts the emotional tone while keeping the system coherent. I’m drawn to Direction 01 for the warmth, but Direction 02 has a great optimistic edge.
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