the starting point for a new brand for a modern AI tax platform. instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value. sharing the final very soon ↓

Nice work

A closer look at the Spektra logo I designed.

The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.

There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.

This is fire, Daniel

The logo conveys the story