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A closer look at the Spektra logo I designed.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
Kudooss. .... ... .🔥
Thanks!
This is fire, Daniel
The logo conveys the story
Thank you so much!
🙌
The way the mark fans outward while the wordmark leans forward gives it this natural momentum. Clean restraint in an identity that clearly has a lot of energy in it.
Thank you, that was the goal.
This is so great
Well-Designed!
Thank you so, so much!
The way the mark and wordmark both suggest forward motion without feeling too literal is really well handled.
beautiful, i love the thought you put into the work here!
Awesome!
the fanning out mark is such a clean way to get movement without over designing it. and holding up in plain white is the real test, thats where most logos fall apart. really solid
Really strong balance of simplicity and movement. The forward-leaning wordmark paired with the geometric mark gives Spektra energy without adding unnecessary detail. Love how well it holds up in plain white too.
A logo that relies on strong geometric weight and forward momentum doesn't need complex gradients to command authority. Designing the mark to remain high-impact in pure monochrome ensures seamless brand scalability across dark UI and varied physical touchpoints.
This is amazing!
Well-done
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The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?
wow the UI is insane and the presentation is mindblowing
