Four logo concepts, one direction: calmness, warmth, mental health and professionalism. Which one...Four logo concepts, one direction: calmness, warmth, mental health and professionalism. Which one...
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The four marks keep a strong shared rhythm while each shifts the balance of warmth and structure. Iām especially into how the open negative space lets the calmer direction breathe.
The first one for me: rounded terminals and overlapping petals are where the warmth actually comes from, and it's the only one that doesn't read as a burst. Two and three point outward with sharp tips, which lands closer to alert or energy than calm, and three will fill in and...
Number 3 gets calmness right, it has room to breathe where the others feel a little clenched. The first is gorgeous but reads more tech startup than mental health, it is doing jumping jacks when the brief asked for a deep breath.
i love the 2nd & 3rdāā the 2nd almost looks like an eye-shape in the middle, which makes me think of paying attention to mental health & awareness of wellness in general.
The first one feels most aligned to me. The interlocking shapes suggest support and community, while the rounded overlap adds warmth without losing structure. Iād be curious how it holds at very small sizes? if it becomes too detailed, the fourth feels like the strongest simplified alternative.
Wow... there's something I appreciate about each one. I think #1 and #4 are the most unique. #1 feels like it could be used in a lot of different contexts, so I would lean toward that.
4 the last one, for me it has like 4 people seating together or standing, shows all character you are looking for, togetherness it has calmness, warmth as they are showing mutal emotions with i suppose their hands.
One of the best designs Iāve seen today. Really solid work š Balancing warmth and clinical professionalism across all four concepts shows so much versatility.
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Next intelligence. A brand you can feel.
Ice blue, deep black and refracted glass bring texture, depth and a sense of touch to an invisible technology. An identity designed to be recognised. And felt.
Brand identity and visual direction for Niwos, a platform that brings AI agents together as a digital workforce.
Five modules. One W. A simple idea at the heart of the identity: working as one.
Iāve really enjoyed working on this project with Muhammed. His trust in my design judgement and openness to new ideas gave me the creative freedom to explore fully.
Hereās hoping this is just the first chapter of an exciting journey with him and his team.