Less than 8 hours. One clear direction. Great branding isn't about exploring hundreds of ideas. It's about making the right decisions early. This concept went from brief to creative direction in less than 8 hours. After 15+ years, I've learned that speed comes from clarity, not shortcuts. That's what I enjoy most: helping founders find the right direction before a single pixel is refined. Here's how I usually approach a new brand: 1. Understand the vision Align with the founder's goals, audience and what the brand needs to communicate. 2. Define the right creative territory Identify the strongest references and establish a clear visual direction before designing. 3. Explore the identity Develop logo concepts, typography and the visual language until the strongest solution emerges. 4. Build a cohesive brand direction Turn that vision into a creative system that can grow into a complete brand experience. How do you approach the first stage of a branding project? I'm currently available for brand identity, creative direction, web design & development. Open to: • Full-time remote roles • Long-term freelance collaborations • Direct client projects

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This project is not for everyone. Only for bearded balds. 🙂 I’ve been exploring a concept for a grooming brand built around a very specific idea: one ritual, two zones — scalp and beard. The direction leans into a more premium, editorial feel. Muted tones, tactile materials, soft lighting… keeping it closer to something handmade than overproduced. Most product pages sell features. This one tries to sell a feeling. Still a work in progress, but curious to see where it goes. — I’ve got 2 spots open for new projects this month. Branding, web, or anything where first impressions actually matter. Feel free to reach out.

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Cover image for Honest post.

After 18 years in

Honest post. After 18 years in design, this is probably one of the toughest periods I've experienced when it comes to new project enquiries. And honestly... I know I'll never love any other profession as much as this one. If you know someone who could benefit from branding or web design support, I'd love to hear from you. And if you think my work deserves to be seen by more people, a repost or a simple introduction would mean a lot. I'm sharing one of the projects I've enjoyed working on most recently. Thank you very much for your support.

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I have some unused logos with superpowers. They can make YOUR brand feel special from the very first second. Send me a message if you’re creating something special. Let's build something strong.

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SIX DESIGN

Brand, Web Design & Development