Max Gaspard

Most brands are content with just a logo. Koloni needed an ecosystem.

Designed to reflect a new way of organizing work and collaboration in the tech sector, this identity combines structure and fluidity: a precise typographic framework + a dynamic, evolving gradient.

The goal: to...

How do you explain a Netflix show in three seconds? I created a campaign that mixes iconic pop culture references to describe each series instantly. A bold, simple visual system: Show = Reference A + Reference B. Where your favorite stories meet. Let me know what mix you'd create next 👀

Hello fellow designers, I’m currently developing the visual identity for Marlon, an educational app created for dogs and their humans. I’d love to hear your thoughts: which vibe speaks to you the most? Thanks so much for your feedback 🙌

I recently worked with Maison Özel on the redesign of its brand identity. Maison Özel is a studio that curates design objects and furniture. With this in mind, I created a visual identity that combines minimalism, soft contrasts, and a refined sense of balance. The brand's...