I recently worked with Maison Özel on the redesign of its brand identity. Maison Özel is a studio...

I recently worked with Maison Özel on the redesign of its brand identity. Maison Özel is a studio...I recently worked with Maison Özel on the redesign of its brand identity. Maison Özel is a studio...

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Max Gaspard

• Nov 21

I recently worked with Maison Özel on the redesign of its brand identity. Maison Özel is a studio that curates design objects and furniture. With this in mind, I created a visual identity that combines minimalism, soft contrasts, and a refined sense of balance. The brand's universe is deliberately calm and modern, designed to express understated elegance while remaining flexible in digital and print applications.

Brand Design logotype Creative Direction Adobe Suite Figma Make

Celia I BEFAR Productions

max

• Nov 21

Nice work 🙌

Said Rouah

• Nov 23

great work max

shamas ali

• Nov 23

This is a beautiful redesign! Capturing understated elegance through minimalism and soft contrast is the perfect language for a furniture curator.

What was the single most challenging digital vs. print conflict you faced when designing for flexibility in the brand's identity?...

Max Gaspard

• Nov 23

I think the most complex part was finding the right balance between the very editorial aspect of the Serif font and the site's very digital-friendly design system :)