Max Gaspard

Most brands are content with just a logo. Koloni needed an ecosystem.

Designed to reflect a new way of organizing work and collaboration in the tech sector, this identity combines structure and fluidity: a precise typographic framework + a dynamic, evolving gradient.

The goal: to...

Here is one of my latest creations for De'Longhi. Custom graphic assets designed for an influencer event, aimed at presenting the brand and highlighting the launch of the Specialista Arte machine. The graphic concept is built around iconic Italian hand gestures, creating a...

How do you explain a Netflix show in three seconds? I created a campaign that mixes iconic pop culture references to describe each series instantly. A bold, simple visual system: Show = Reference A + Reference B. Where your favorite stories meet. Let me know what mix you'd create next 👀

I recently worked with Maison Özel on the redesign of its brand identity. Maison Özel is a studio that curates design objects and furniture. With this in mind, I created a visual identity that combines minimalism, soft contrasts, and a refined sense of balance. The brand's...