Meet Matthew

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Followed by Kraig M, Deniz U, and Ahmad →

298 following193 followers

Creative director with 10+ years shaping brands, products, and design systems across beauty, fintech, sports tech, publishing, healthcare, and construction. I work at the intersection of human creative judgment and AI tooling, using generative AI to accelerate ideation while applying rigorous evaluation to every output. My process: explore wide, evaluate critically, refine with intent. I direct brand identity systems, packaging, editorial design, UI/UX, motion, and interactive experiences. Recent work includes AI-assisted brand frameworks, prompt-driven interactive tools, and AI-generated visual systems where creative direction and structured feedback shaped every final deliverable. Based in Johannesburg. Building through Lowkey.Club.

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Experience

Founder

Lowkey.ClubPart-time · Oct 2024 - PresentHybrid

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UI Designer

FoolproofContract · Aug 2021 - Mar 2023London, England, United Kingdom · Remote

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Design Consultant

Mobii Systems (PTY) Ltd.Contract · May 2019 - Aug 2021Cape Town, Western Cape, South Africa

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