Matt
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Matt Ðix

CREATIVE DIRECTOR

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I created a simple, fun way for creatives to kickstart brand persona conversations with their clients. It's not crazy pretty yet. But, instead of diving straight into briefs and moodboards, this little archetype generator breaks the ice, sparks direction and gives everyone a shared language to build from. Free to use here
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Before vs after: redesigned the Wild Eye logo as the foundation for a stronger, cleaner identity.

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After

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*Adventurous }mercury-in-retrograde/believe-it
Cool, calm, confident. Advetourous but picky.
Which direction should I refine for the final case study visuals? https://contra.com/p/NYZeNOZP-panacea-sci-fi-book-cover-design Learn more about this ⬆ #bookcoverdesign

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Concept Sketch

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Technical Breakdown

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A bit more on the practical side, but earlier this year I helped Makosi.com replace their stock library with ai generated imagery, as used in this white paper design I created for them.
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