Matthew Dix

Soldiering through what seems like a dramatic FIFA World Cup. Is anyone actively making decisions out there? I feel like the world is on a couple of weeks' leave. Anyhoo — Help me make a design decision for my latest WIP case study for the Atlantic Bridge Property Presented Properly Project.

Testing a short animated ad direction for MUUVE.

The message is simple:

Agents take commission. MUUVE doesn’t.

A warmer, calmer property visual with bold text movement to make the offer land fast.

Sometimes the best ad is just the clearest truth.

Which direction feels more refined and distinctive?

Which part of a brand makes you believe the product is real?

The thinking behind it, or the moment it finally looks ready to exist?

I’ve been developing Obsidian Veil, a fictional fragrance brand built around restraint, precision, and dark material elegance.

For this taste test:

01....