Is it just me, or did design become fun again lately?
A year ago, everyone was panicking about AI replacing us. Now I open Figma and see that it took away the tasks we got tired of doing anyway.
I really don't miss doing the exact same manual changes every single day. The tools...
'Know your market, own your niche'
Sounds simple, but doing it in practice is a whole different story.
A strong product flow comes from putting the right steps in the right order. In our latest project, we went all the way from a brief to a practical launch plan:
✦ Market research...
We often assume that a high-quality product is all it takes to keep users.
But sometimes, people sign up and leave after just a few minutes. It is usually not because the product is bad, but because the first steps are confusing.
The biggest wins for our clients come from focusing...
