Let's talk about designing for anxiety 🧘♂️
Lately, our team has been thinking a lot about how people feel when they first open a complex platform. Most of the time, they're slightly overwhelmed or anxious.
As designers, we often talk about beautiful layouts and good hierarchy....
Is it just me, or did design become fun again lately?
A year ago, everyone was panicking about AI replacing us. Now I open Figma and see that it took away the tasks we got tired of doing anyway.
I really don't miss doing the exact same manual changes every single day. The tools...
'Know your market, own your niche'
Sounds simple, but doing it in practice is a whole different story.
A strong product flow comes from putting the right steps in the right order. In our latest project, we went all the way from a brief to a practical launch plan:
✦ Market research...
We often assume that a high-quality product is all it takes to keep users.
But sometimes, people sign up and leave after just a few minutes. It is usually not because the product is bad, but because the first steps are confusing.
The biggest wins for our clients come from focusing...
