Lucas Campos
Art Director building brand identity
Ready for work
Lucas is ready for their next project!
Fizzo is a conceptual packaging design project, developed as a portfolio exercise: a fictional sparkling kombucha line imagined as a brand extension of Tao Kombucha.
The project explores how a brand built on health and purpose can enter the "ready to drink" kombucha movement,...
Product DesignProduct StrategyAdobe IllustratorAdobe PhotoshopFigmaproductdesignerpackageartdirectorPackaging Design
Over the last few weeks a study project was developed combining everything that has been explored in art direction: visual identity, key visual, social media and motion design.
QUINTAL is a fictional modern pagode festival, built from scratch to practice the full process, from...
Translating technical excellence into visual authority
Client: Dental prosthetics laboratory Challenge: Generic visuals not reflecting quality work Scope: Complete visual identity system
Delivered:
Naming simplification (60% shorter, 300% more memorable)
Logo system (primary +...
EN: Visual identity for João Gehrt.
Challenge: break away from language education clichés.
Solution: symbol with multiple readings — letter J (personalization), comma (pause, breathing), quotation marks (conversation).
Complete system: sky blue + teal palette, humanist typography,...
A Lifestyle Store nasceu para promover a autoestima nas comunidades, permitindo que as pessoas se sintam elegantes sem perder a essência de suas raízes. Com um redesign da identidade visual, a marca busca expandir seu alcance, democratizar a moda streetwear e fortalecer o...
