EN: Visual identity for João Gehrt. Challenge: break away from language education clichés. Soluti...EN: Visual identity for João Gehrt. Challenge: break away from language education clichés. Soluti...
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Lucas Campos
• Jan 22
EN: Visual identity for João Gehrt.
Challenge: break away from language education clichés.
Solution: symbol with multiple readings — letter J (personalization), comma (pause, breathing), quotation marks (conversation).
Complete system: sky blue + teal palette, humanist typography, digital and print applications.
Saturated markets demand strategic concept, not ready-made formula. 🚀 PT: Identidade visual pro Inglês Essencial
Desafio: fugir dos clichês do segmento de idiomas.
Solução: símbolo com múltiplas leituras — letra J (personalização), vírgula (pausa, respiração), aspas (conversação).
Sistema completo: paleta blue + teal, tipografia humanista, aplicações digitais e impressas.
Mercados saturados exigem conceito estratégico, não fórmula pronta. 🚀 See more: https://www.behance.net/gallery/242629633/Joao-Gehrt-l-Branding
Completed work
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