Goal: Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience. The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy. Target: The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market. Result: The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.

excellent work, this is beautiufl!

Sardinhas / Brand, Packaging & Campaign

Sardinhas is Portuguese for sardines. Nothing more, nothing less.

An independent brand concept for a Portuguese sardine tin, built end to end: identity, illustration, packaging, 3D and a ten-image editorial campaign. Four boards trace the work.

01 / Identity and illustration. The wordmark is hand-cut lettering with a sardine living inside the D. One rule runs through the whole system: the letters stay charcoal, and only the fish in the D takes the colour of each flavour. The illustration is a three-ink linocut shoal, sea blue and charcoal on cream paper, with a third ink that changes with the flavour: lemon, olive, tomato, piri-piri. Style explored in Midjourney V8, locked with a master image and derived across the four flavours.

02 / Packaging. Two skins. Outside, a printed paper wrap with folded ends, the way Portuguese conservas have been sold for a century. Inside, a lithographed tin with the same shoal on the lid and the body in the flavour ink. Four flavours: Lemon, Olive Oil, Tomato, Piri-Piri. All texts, nutrition and barcode in English. Every tin and wrap was built and rendered in Blender, textures generated from the vector artwork at 20 px per mm.

03 / Campaign. One table, one sun. Cream plaster, hard late-afternoon light, the same hand in every frame. The colour never comes from the ground: it comes from the tin, the printed linen napkin and the food. Full petiscos tables, the tin opened at the centre, a shop interior, a printed paper bag, four napkins for four flavours. Photographs generated with Nano Banana Pro through Higgsfield at 4K, always with the Blender renders as product reference.

Tools: Midjourney V8 for the illustration language, Blender 5.2 for packaging and renders, Nano Banana Pro via Higgsfield for the campaign, Claude Code as the direction hub for the whole project.

Creative direction, brand identity, packaging and AI-assisted visual development by Mauricio Pontual / MP House Studio. Independent concept, not commissioned.

#BrandIdentity #PackagingDesign #ArtDirection #Illustration #Blender #GenerativeAI #FoodPhotography #Sardines

The rule that colour never comes from the ground in the campaign shots, only from the tin, napkin and food, is the kind of constraint that makes a whole shoot feel intentional instead of styled. Four boards to cover identity through campaign is thorough for a personal concept piece.