A few more pieces from my work on Sync’s identity. The idea was to give this Greek car rental bra...

A few more pieces from my work on Sync’s identity. The idea was to give this Greek car rental bra...A few more pieces from my work on Sync’s identity. The idea was to give this Greek car rental bra...

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Daniel G Bright

max

• 21h

A few more pieces from my work on Sync’s identity.

The idea was to give this Greek car rental brand enough polish to sit next to the big names, with a personality of its own.

The pink was already there. I gave it more space and paired it with bold Greek typography and a frame inspired by a car’s side mirror.

Here’s a closer look at how it works across the layouts.

Brand Design brandidentity Brand Strategy

Tvaron Technologies®

• 20h

Love how the bold typography and side-mirror-inspired frame turn the existing pink into a distinctive and memorable identity.

Rohan Ahmed

pro

• 20h

The system feels cohesive across very different applications: the oversized Greek type and hot pink give it a distinct voice, while the modular framing keeps the car imagery from feeling generic. The mirror-inspired frame is a great connective detail.

Mahmudul Hasan Manik

pro

• 20h

[@Daniel G Bright] The visual design is modern. But what is the story behind the logo? I don't see anything special about the logo to help me remember it.

Sahil S

• 17h

Love how the bold typography and thoughtful framing give the brand a distinctive personality without overcomplicating it.

Mohammad Umer

pro

• 9m

Great work but here's a question, why'd you go for sharp shocking pink when you can go with a slight darker or comfortable choice in pink? Was that brand's requirement or you have a thought behind it? It looks great though just want to know the thought.

Luis Vask

max

• Sep 8

New Brand Guidelines delivered. While it may seem trivial, this asset remains a key component of our final deliverables for every project. We offer a recommended guide for the proper use of the brand, with various layout options permitted within the visual language. This ensures the brand can expand over time with a truly functional visual system. We always strive to be as concise as the brand allows, establishing the foundation for its effective use. This empowers the client to make informed decisions and implement each brand element in the ideal scenario with optimal adjustments.

Brand Design Brand Strategy Visual System Designer Adobe Illustrator Adobe Photoshop Figma

Artur Mikhov

pro

• Sep 8

"As concise as the brand allows" is the hard part, because the guidelines that get ignored are almost never the thin ones. Curious whether you pair the PDF with a live component library so the document only has to explain the rules and doesn't also have to enforce them - that split has saved me a lot of pages.