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New Brand Guidelines delivered.
While it may seem trivial, this asset remains a key component of our final deliverables for every project. We offer a recommended guide for the proper use of the brand, with various layout options permitted within the visual language. This ensures the brand can expand over time with a truly functional visual system.
We always strive to be as concise as the brand allows, establishing the foundation for its effective use. This empowers the client to make informed decisions and implement each brand element in the ideal scenario with optimal adjustments.
Very nice!
"As concise as the brand allows" is the hard part, because the guidelines that get ignored are almost never the thin ones. Curious whether you pair the PDF with a live component library so the document only has to explain the rules and doesn't also have to enforce them - that split has saved me a lot of pages.
Amazing Luis. Weldone
A lot of studios treat the guidelines doc as an afterthought once the identity's approved, so it's nice to see it get the same level of care as the logo work. Do you build these page by page as the identity comes together, or all at once at the very end once everything's locked?
Agreed that guidelines get overlooked. A system this documented is what keeps a brand consistent once it's out of your hands and into a client's team.
Please share the whole deck. I want to take a closer look. It’s looking so cool! 🔥
Love the simplicity here, it gives the brand such a nice feel
Guidelines are the deliverable everyone skips until a client uses the wrong shade of the yellow in a print ad. Good on you for treating it as a real part of the system instead of an afterthought PDF nobody opens.
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Love at first grid!
A short 2D motion study taking the Amorado logo from its construction grid to the final mark. Animated entirely in Spline.
A fictional identity concept for Amorado.
Someone told me my work was strong on visuals, thin on systems.
So I built an entire aerial-hardware brand to prove them wrong — name, identity, product photography, two working motion specs. From one logo mark.
Website live here
Its incredible! Where is that "someone". 😆
Do you prefer the main logo or the mark? Choose your pick.
The full project is coming soon, or check it out here on Instagram if you don't wanna wait.
11 voted
69%
5 voted
31%
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Closed
The mark, but for a reason that has nothing to do with which one looks better here: this brand lives on a pizza box, a napkin and a sticker on a takeaway bag, mostly around 20mm and often one ink on brown board. The full logo introduces the place once; the mark is what someone...