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Not every growing brand needs to look dynamic to feel ambitious.
With Auren, the challenge was almost the opposite.
The brand needed to work across real estate, development and wellness without becoming a generic identity trying to fit everything.
So the direction became more restrained, solid and precise.
Less visual noise.
More consistency to support different sides of the business.
For me, that’s one of the most interesting parts of building brands meant to last:
flexibility doesn’t have to mean losing personality.
Full project: https://www.behance.net/gallery/255378471/Auren
Really like the typemark! Feels so elegant and precise 👏
thanks
Good Work!
thanks
the Auren book mockup looks nice. did you make the logo too?
Thanks! Yes, we did.
Love the simplicity here, it gives the brand such a nice feel
Love the layout.
Building one identity that works across real estate, development, and wellness without going generic sounds like a tightrope walk. What was the first direction you tried that didn't survive?
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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One brand, very different variety products. 👀
BASYX is one of my favorite projects because the packaging had to work across categories, from skincare to food, while still feeling like one cohesive brand.
That’s the fun challenge of multi-product brands: creating a visual system flexible enough to grow without losing its identity.
wow amazing