Lucas Campos
Art Director building brand identity
Ready for work
Lucas is ready for their next project!
Over the last few weeks a study project was developed combining everything that has been explored in art direction: visual identity, key visual, social media and motion design.
QUINTAL is a fictional modern pagode festival, built from scratch to practice the full process, from briefing and reference research all the way to the final pieces animated in After Effects.
No shows scheduled, no tickets on sale. But a lot was built with care: logo, palette, typography, individual lineup posts per artist, a flyer and motion.
The full case is published on Behance.
Link: https://www.behance.net/gallery/251788261/Quintal-Festival-de-Pagode
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Translating technical excellence into visual authority
Client: Dental prosthetics laboratory Challenge: Generic visuals not reflecting quality work Scope: Complete visual identity system
Delivered:
Naming simplification (60% shorter, 300% more memorable)
Logo system (primary + variations)
Brand guidelines
Applications (stationery, packaging, social media)
Key insight: The low-poly geometric tooth isn't just aesthetic—it's conceptual. Each facet represents millimetric precision. Structural lines visualize their process: mapping → building → connecting → result.
Differentiation: While competitors use literal dental imagery, we went geometric and sophisticated.
Impact: Premium positioning. Visual consistency. Ready for growth.
Design that works understands the business first, then translates strategy into pixels.
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A identidade visual da BORBA foi desenvolvida para refletir a modernidade e a versatilidade do seu posicionamento no mercado. Atuando na produção de eventos que abrangem diferentes classes sociais e tipos de experiências, a marca se posiciona como um elo entre a exclusividade e a acessibilidade, oferecendo eventos sofisticados, mas inclusivos, com um alto padrão de profissionalismo. 🚀 👊
Projeto completo no behance:
https://lnkd.in/dMtfbWpT
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A Lifestyle Store nasceu para promover a autoestima nas comunidades, permitindo que as pessoas se sintam elegantes sem perder a essência de suas raízes. Com um redesign da identidade visual, a marca busca expandir seu alcance, democratizar a moda streetwear e fortalecer o orgulho nas quebradas, mantendo sua linguagem autêntica e acessível a todos.
Veja o projeto completo no behance:
https://lnkd.in/d3ekTz-q
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EN: Visual identity for João Gehrt.
Challenge: break away from language education clichés.
Solution: symbol with multiple readings — letter J (personalization), comma (pause, breathing), quotation marks (conversation).
Complete system: sky blue + teal palette, humanist typography, digital and print applications.
Saturated markets demand strategic concept, not ready-made formula. 🚀
PT: Identidade visual pro Inglês Essencial
Desafio: fugir dos clichês do segmento de idiomas.
Solução: símbolo com múltiplas leituras — letra J (personalização), vírgula (pausa, respiração), aspas (conversação).
Sistema completo: paleta blue + teal, tipografia humanista, aplicações digitais e impressas.
Mercados saturados exigem conceito estratégico, não fórmula pronta. 🚀
See more: https://www.behance.net/gallery/242629633/Joao-Gehrt-l-Branding
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