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Lucas Campos
• Feb 3
Translating technical excellence into visual authority
Client: Dental prosthetics laboratory Challenge: Generic visuals not reflecting quality work Scope: Complete visual identity system
Delivered:
Naming simplification (60% shorter, 300% more memorable)
Logo system (primary + variations)
Brand guidelines
Applications (stationery, packaging, social media)
Key insight: The low-poly geometric tooth isn't just aesthetic—it's conceptual. Each facet represents millimetric precision. Structural lines visualize their process: mapping → building → connecting → result.
Differentiation: While competitors use literal dental imagery, we went geometric and sophisticated.
Impact: Premium positioning. Visual consistency. Ready for growth.
Design that works understands the business first, then translates strategy into pixels.
Brand DesignBrand StrategyLogo DesignAdobe IllustratorAdobe Photoshop
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