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Taste Test
I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.
I presented four logo ideas. These two are my favorites and the ones the client liked most.
1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.
2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.
Which one is your favorite and why?
Which one do you think the client chose?
1 vote
Ends in 1d
The second moodboard feels like the stronger direction for this mix of categories—it gives the products room to feel curated rather than crowded. I’m especially into the restrained palette paired with the more expressive wordmark options.
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I see two simple directions here, but this choice will shape how the logo looks across the products later on. One keeps the logo without an outline, with white as the dominant background. The other adds a white outline, giving us more room to use purple, pink, or similar colors as the dominant background. Which direction feels more right to you?
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with outline highlights..
Which cover for a new case study do you like more?
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Really inspiring work!
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.
Absolutely amazing work, well done!