The second moodboard feels like the stronger direction for this mix of categories—it gives the products room to feel curated rather than crowded. I’m especially into the restrained palette paired with the more expressive wordmark options.

My favorite is the manuscript version, the loose brush strokes on Bigmotti give it warmth that fits an art supply store. My guess for the client is the boxed one though, once they picked the cleaner Japanese inspired moodboard the wordmark needed to match that same restraint.

Both are cool

I'll guess they picked #1, the boxed Bigmotti reads cleaner next to a gift-and-tech assortment than the handwritten route. That vertical weight balance on the I and O is the kind of detail that's invisible until someone points it out, was there a runner-up logo the client seriously debated before landing on this one?