Comparing Two Distinct Visual Directions for Finance BrandsComparing Two Distinct Visual Directions for Finance Brands
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What does trustworthy finance look like to you?
A) Rootbook: Finance that feels like a well-kept garden. B) Altair: The smarter way to manage your assets.
Two finance brands I’m designing, two completely opposite worlds. Which one gets your money?
Rootbook
Altair

40 votes

Ends in 9h

Mostafa's avatar
Rootbook is Minimalistic modern unique that's great Revolte🎉🎉🔥🔥
Thayline's avatar
Those green line drawings are lovely! Were they drawn by hand?
Révolté's avatar
a mix of AI and hand!
Fatima's avatar
I’d go with Rootbook. It feels more welcoming and trustworthy!
Adejuwon 's avatar
altair is what i can see as a user , love it
NexUX's avatar
nice one
Tabish's avatar
Rootbook wins for me. A finance brand that feels like a well kept garden is such a refreshing idea.
Vara's avatar
Rootbook wins for me. The clean green botanical look feels friendly and open while classic gold-and-coin finance branding can sometimes feel too distant.
Daxesh's avatar
Altair look so premium
Ezzat's avatar
Great stuff, really nice work!
Alice's avatar
they both look great
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