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Taste Test
Which gummy brand would make you stop scrolling?
Two different directions for Bearly, a gummy candy brand concept.
One is bright, playful, and fruit-inspired. The other is bold, dark, and premium.
Same product, two completely different visual experiences.
Which one would you choose? Vote below! 👇
#BrandIdentity #WebDesign #UIUX #EcommerceDesign #Figma #DesignInspiration #ABTesting
12 votes
Ends in 2h
bright fruity. gummies are an impulse buy, the dark one looks like a protein bar
playful one
Good instinct to pressure-test the direction with a real A/B, but the premium version reads more supplement than candy — gummies are an impulse purchase, and the playful direction is the one that matches the category's shelf behavior. If you keep the dark route, shift the...
Playful and colourful is great
I will always love it playful cant lie
It completely looks like it's AI-generated.
I bow down towards Playful & colorful
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