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Taste Test
Which gummy brand would make you stop scrolling?
Two different directions for Bearly, a gummy candy brand concept.
One is bright, playful, and fruit-inspired. The other is bold, dark, and premium.
Same product, two completely different visual experiences.
Which one would you choose? Vote below! 👇
#BrandIdentity #WebDesign #UIUX #EcommerceDesign #Figma #DesignInspiration #ABTesting
9 voted
75%
3 voted
25%
12 votes
Closed
bright fruity. gummies are an impulse buy, the dark one looks like a protein bar
playful one
Good instinct to pressure-test the direction with a real A/B, but the premium version reads more supplement than candy — gummies are an impulse purchase, and the playful direction is the one that matches the category's shelf behavior. If you keep the dark route, shift the...
Playful and colourful is great
It completely looks like it's AI-generated.
I bow down towards Playful & colorful
playful and colorful looks very good but can't ignore ther fact other than the typography i can't tell if it's a kid's candy brand or a supplement candy brand so bold and premium i will go with
Playful.. n full stop😍
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